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ORLANDO, Florida (December 15, 2021) – MassageLuXe, the fast-growing massage and spa franchise delivering the highest standard of services in the membership-based massage, facial and waxing industry, is excited to welcome qualified applicants who are interested in opening their own spa(s) in Orlando. Business owners and seasoned investors looking to diversify their assets will enjoy the opportunity to bring skilled-labor, high-paying jobs to the Sunshine State by partnering with the thriving spa franchise.

With health and wellness top of mind for so many, massage therapy is a rapidly growing, $18 billion industry, making it the perfect time to invest in a MassageLuXe franchise. MassageLuXe offers services to help clients relax, manage pain, and restore health.

As a franchise, MassageLuXe is next-level. Area developers, the Cavaseno family, can attest to that. They are spear-heading the Orlando expansion. The Cavasenos currently own franchise locations in Lake Mary, Winter Park and Naples and they know demand is high across the state of Florida for MassageLuXe’s unrivaled services.

“Franchisees can rest assured they will have customers lined up for memberships even before the grand opening, as there is more demand for  spa services than currently in supply,” says Michael Cavaseno. “This is a booming industry, and no franchise concept will allow you to hit the ground running faster than MassageLuXe thanks to the world-class training and support.”

MassageLuXe owners enjoy reliable income driven by a membership-pricing model shaped over 15 years, in addition to other revenue streams such as gift cards and product sales. Franchisees have access to top-of-the-line management software to help coordinate all aspects of their business, which sets their operations and client experience up for success from day one.

The additional 15 locations in Orlando will join 19 existing locations across the state of Florida, making MassageLuXe an established and trusted brand, but with plenty of room to expand.

“Our objective is to have more than 250 locations within the next five years, and we are well on our way,” says MassageLuXe Chief Growth Officer Kristen Pechacek. “The Florida market, for example, is a great opportunity for us. We are finding so many clients who embrace our mission to deliver health and wellness in a luxurious setting that’s still affordable and enjoys broad appeal.”

Mark Otter, MassageLuXe CEO, remarks about how much they are looking forward to welcoming new franchisees to the brand. “The Cavasenos have shown so much enthusiasm and leadership in the Florida market as area developers, and we are looking forward to sharing the brand’s success with new partners who dream of business ownership.”

To learn more about MassageLuXe, visit

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About MassageLuXe

Founded in 2008 in St. Louis, Missouri, MassageLuXe is a fast-growing franchise-based spa company with a mission to provide an unparalleled experience that supports and encourages health, well-being, and quality of life. MassageLuXe delivers the highest quality massage, facial, and waxing services in a comfortable, relaxing, and luxurious environment.

Massage is a service that improves health, promotes relaxation and overall well-being for the consumer, and has been practiced throughout the world for thousands of years. MassageLuXe currently has more than 80 locations across 16 states and is planning to expand to 250 locations in the next five years.

Media Contact:

Kristin Michalowski



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Central, Expansion, Eyes, Florida, Franchise, Market, MassageLuXe, Orlando, Spa, Targets, Thriving

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