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15 Ιούν

The Massage Conference Live Announces Unique Virtual Business Conference for Massage Therapists to be Held October 12-15, 2021

FOR IMMEDIATE RELEASE Most professional massage therapists face remarkable business challenges. Responding to this crisis The Massage Conference Live is unveiling the secrets of operating a financially thriving practice in a special online event. Mastering massage therapy is only one element of having success in the industry. Understanding and applying sound business principles can […]

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14 Ιούν

There’s Never Been a Better Time to Join a Winning Team

Sponsored content provided by Massage Envy It’s great to be back massaging my clients. It’s so gratifying when a client thanks you for how wonderful they feel after the massage. I got into massage therapy so I could genuinely impact people’s lives, and the instant gratification from this is second to none. I had no […]

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14 Ιούν

At home with Kayleigh – Urban Blog

Kayleigh’s a full-time mum, a fiancée, a trainee massage therapist, and frequent Urban customer So tell us, Kayleigh, what’s your go-to Urban treatment? A 60-minute deep tissue, which I book every few months. Are you booking for a specific need? Yes, I have kyphosis and hypermobility and it helps to treat my back pain and […]

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14 Ιούν

Get a Grip! Thomas Myers on the Human Hands & Arms

We are not the only animal to use tools or to vocalize, but our sophisticated use of symbol-rich language developed in tandem with our uniquely human hand Here are some thoughts about arms and hands for those of us who work with our arms and hands. Work Shapes Hands Our work shapes our hands, […]

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10 Ιούν

SolaWave Celebrates Juneteenth & Pride

FOR IMMEDIATE RELEASE The Skincare Technology Brand Joins Forces with The Lavender Rights Project, Black & Pink National, and The Transgender District to Raise Funds For The Black LGBTQ+ Community LOS ANGELES, June 1, 2021 /PRNewswire/ — SolaWave, the Los Angeles-based beauty device and skincare brand, has kicked off “SolaWave Celebrates,” a philanthropic campaign to commemorate Juneteenth & […]

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10 Ιούν

Claim Your Google My Business Page Now for Free Publicity

Have you claimed your massage therapy practice’s Google My Business (GMB) page? If you haven’t claimed it—or you have, but haven’t updated it since then—you must take control of this valuable, free resource right away. “Consumers search for products and services online—including by searching on Google,” said Kristen Hintze, director of consumer engagement for […]

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9 Ιούν

Get to Know Law Enforcement Where You Live

Massage therapists are vulnerable to harassment, assault and solicitation—but there is something proactive every massage therapist can do: Reach out to your local police department and build a relationship before problems occur. The Prevalence of Harassment Recent surveys confirm that harassment of massage therapists is an ongoing issue. One survey conducted by Morgan E. […]

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8 Ιούν

Manual Lymphatic Drainage Versus Swedish Massage

Manual Lymphatic Drainage is a light-touch modality can help clients suffering from lymphedema. Massage schools typically focus their curriculum on Swedish massage, which is the modality most of your clients and colleagues will be familiar and comfortable with. However, choosing to focus on certain types of clients by learning specialized techniques targeted to their […]

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3 Ιούν

Musculoskeletal Pain: Assess, Predict & Treat

The concept of “assess, predict, and treat” may be extrapolated from clinical practice to massage therapy in order to better address musculoskeletal pain. The study of pain has matured into a well-recognized academic discipline over the past century, gaining particular steam over the past 50 years. Hundreds of texts and thousands of peer-reviewed papers […]

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2 Ιούν

Massage Heights Appoints Susan Boresow, President and CEO

FOR IMMEDIATE RELEASE Experienced Franchise Leader Joins Wellness and Lifestyle Brand for Next Phase of Growth SAN ANTONIO (May 24, 2021) – Massage Heights, the franchise known for its resort-quality massage, skincare and wellness services, is under new leadership. Effective now, Susan Boresow will serve as the company’s new President and CEO. After co-founding […]

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2 Ιούν

These 4 Ideas Will Help You Build a Profitable Massage Practice

In this article, I’m going to outline four core principles that I feel are necessary ingredients to building a smoothly running, profitable massage practice. Adhering to these principles will ensure that the practice you’re creating runs efficiently, provides your clients with a positive experience, grows your income, and does so while minimizing stress along […]

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1 Ιούν

The MASSAGE Magazine Interview: Mark Volkmann

Mark Volkmann has contributed much to the massage industry, first running his own massage practice, then with the founding of Massage Warehouse in the 1990s and now as founder and CEO of MassageBook. MassageBook provides small-business assistance to massage therapists and bodyworkers in the form of scheduling software, SOAP notes and marketing support. Volkmann […]

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30 Μαΐ

MASSAGE Magazine To Debut Diversity Issue in August 2021

Experts will explain how diversity improves business outcomes and examine industry inequities MASSAGE Magazine, the only independent magazine serving the U.S. massage therapy industry, announced its first Diversity Issue, which will publish in August 2021. The special issue will feature experts in the areas of diversity and practice management explaining the benefits to every […]

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30 Μαΐ

Do Essential Oils Help with Supplemental Sanitization?

Between the hazards of synthetic chemical use and the shortage of sanitation supplies during the COVID-19 pandemic, aromatherapy is a practical skill to consider developing. Aromatherapy uses a combination of art and science to blend therapeutic concoctions with natural essential oils. In these times of coronavirus (COVID-19), the expertise to make your own hand sanitizer, air deodorizers, […]

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29 Μαΐ

BIOTONE Introduces New Coconut Massage Oil

Naturally Calming Oil is Perfect Addition to Treatment Rooms FOR IMMEDIATE RELEASE San Diego, Calif.  – May 20, 2021 – BIOTONE Professional Massage and Spa products today introduced Truly Coconut Massage Oil.  The new natural calming, long-lasting oil with its silky texture makes it a perfect addition to a treatment room. […]

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29 Μαΐ

Massage News for Today’s MT

This selection of massage news articles will help you keep on top of what’s happening in your industry. Integrative Therapies Reduce the Cost of Chronic Conditions According to a new report, users of integrative health care experienced 60% fewer hospital admissions, 62% fewer outpatient surgeries and 85% lower prescription costs. Described as an “exhaustive […]

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29 Μαΐ

4 Steps That Will Guide You On Your Journey as a Massage Practitioner

Your technique? Your marketing plan? Your business skills? It is none of these. The most important aspect of running a practice is who you are being—because this has the greatest impact on the therapeutic relationship. Your role as practitioner is vested with huge responsibilities and equally satisfying rewards. This transformative role can never be […]

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29 Μαΐ

Clear Up Client Misconceptions about CBD Massage

The acceptance of CBD topicals as helpful for pain relief has gone global, and many people who are curious about those benefits are finding their way to massage therapy practices that offer CBD massage. Even though CBD is mainstream, with products being sold everywhere from high-end spas to food stores, there is still a […]

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26 Μαΐ

Lisa Starr of Wynne Business Launches the StarrCast Podcast

35-Year Spa & Wellness Veteran Inspires Tomorrow’s Stars with the Help of Today’s Wellness Warriors FOR IMMEDIATE RELEASE Philadelphia, Pa. (May 20, 2021) Lisa Starr, principal of Wynne Business, has launched the StarrCast Podcast, interviewing wellness professionals regarding their career path. Hailing from all over the globe, the journeys of the interviewees represent widely […]

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25 Μαΐ

Pandemic’s Impact on Spa Industry Detailed in New ISPA Research

FOR IMMEDIATE RELEASE LEXINGTON, KY. (May 13, 2021) – The ISPA Foundation has released the initial findings of the 2021 ISPA U.S. Spa Industry Study, which reveal the effects of the COVID-19 pandemic on the U.S. spa industry in a number of key areas. The ISPA Foundation commissioned PricewaterhouseCoopers (PwC) to conduct the annual […]

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